Email marketing is a cost-effective, personal, and easy way to reach your potential customers. It requires little effort on the part of the company and can be done at any time. The best part about email marketing is that it’s one of the few forms of marketing that consumers actively seek out.
Though email marketing may seem old-fashioned when compared to other digital marketing channels, but it’s still the king when it comes to reaching people.
The average click-through rate for an email is 43.3% while the average click-through rate for social media is 0.07%.
This is because social media networks are highly saturated with ads, most of which are not targeted at the audience
Here are 5 trends in email marketing that you should keep an eye on in 2022:
Emails with Social Proof
Social proof is a psychological phenomenon that happens when we’re not sure about the value, popularity, or quality of something. If we see other people who seem confident in their choice and can provide support and approval for that item then it’ll be easier for us to choose the same option.
It can be found in a variety of formats, but testimonials and customer reviews are the most effective. Online marketers often miss this opportunity because they don’t think it’s worth the effort.
Artificial Intelligence (AI) Email Bot
Email marketing is a very effective method for marketers as it is direct and allows you to establish a rapport with your customers.
Artificial Intelligence is a great tool for automating your business processes and eliminating the need to spend time on repetitive tasks. AI Emails Bot is a great platform for managing your email communication.
But email marketing is time-consuming and tedious, so many marketers are now using AI email bots to manage their campaigns.
These bots can draft emails for you, send them out at the appropriate intervals, monitor open rates, and provide other analytical data.
AI assistants for email marketers can provide them with the necessary information and advice to create better-looking and more effective email campaigns.
They also come in handy when it comes to customer relationship management and personalized emails to improve the customer experience.
This type of artificial intelligence is a perfect match for agencies that need help with content production, as well as those who want to focus on other aspects of their business.
Improve Email Interactivity
To increase email interactivity, one you need exciting content and second, you need an AMP email for mobile-optimized opens.
Animated GIFs are nothing new to the internet, but they are starting to gain more traction for use in email marketing.
They are a great way to get creative with your email marketing content and produce different reactions from your customer base.
AMP email is a promising technology that could drastically change the way we send emails.
The fundamental idea of AMP email is to help people get their emails back from the spam folder. There are several reasons behind this:
– It’s hard for people to unsubscribe from newsletters or promotional emails when they arrive in the spam folder
– Discourages users from opening emails when they know it is likely to be spam
– More than half of all emails are opened on mobile devices but most so-called “mobile optimized” web pages are not really designed for small screens.
Personalize the Email Interaction
Personalization is one of the most recent trends in marketing.
Personalized messages that are tailored to the interests of each individual subscriber is a great way to make sure that your customers are interested in what you have offered.
Effective marketing techniques like this one will help to keep your customers coming back for more.
A lot of companies are using targeted personalization in their emails to increase customer engagement and conversion rates.
Some of the most popular industries that use personalized messages are the retail and hospitality industry, with companies like Starbucks and Marriott International adopting these kinds of messages for their customer relationship management.
Targeted personalization is the act of making personalized content for customers on the basis of their basic information.
For example, if a user has subscribed to your email newsletter, you can send them emails with personalized content according to their preference.
Some popular examples include:
– Sending an email about a product they have viewed previously
– Sending an email on the basis of what they have clicked on your website so far
– Sending an email with offers according to their purchase history data.
Advance Audience Segmentation
Micro-segmentation is based on the idea that dividing a market into smaller target audiences will provide more accurate insight into the needs of each one.
This technique has been adopted in many sectors, including online commerce and digital media.
In email marketing, micro-segmentation is used to improve customer engagement and conversion rates through the use of behavioral, demographic, geographic, and psychographic segmentation.