19 Common SEO Mistakes To Avoid For Higher Google Rankings

Many people are not aware of the common SEO mistakes that they might be making. These mistakes can have a significant impact on your website’s rankings and your business in general.

There are many different factors that affect a website’s ranking in Google search results. It is important to know about these factors and how they affect your site so you can make the necessary changes to improve it.

Some of the most common SEO mistakes include:

-Not understanding what keywords are

-Not implementing social media correctly

-Not using content marketing

-Neglecting voice search optimization

-Not using video optimization

The Need for Optimized Content

The need for high-quality, optimized content is a key component of any successful marketing strategy. Optimized, well-written content has the highest chance of ranking on search engines and attracting more visitors to your website. This will result in more potential customers for your product or service.

How to Create Optimized Content for SEO

Optimizing your content for SEO is a crucial step in the process of creating a successful website.

First, you need to know what keywords you want to rank for. You can find this information by doing keyword research on Google Keyword Planner or other similar tools.

Once you have identified the keywords that are relevant to your content, it is time to start writing.

It is important that your keywords are present in the title of your article and at least once in the content itself. This will make it easier for search engines to understand what your page is about and rank it higher on their results pages.

In addition, make sure that you use all of the tags that are relevant to your article in order to increase its visibility on social media platforms such as Facebook and

Not Having a Mobile-Friendly Site

A company that doesn’t have a mobile-friendly site is at a serious disadvantage. The search engine giant, Google, is now considering the mobile-friendliness of sites as they rank them in their search results. Gone are the days of cramming a desktop site into a phone screen.

Your Website UX is Not Engaging

Website UX affects SEO results because it can impact the number of people who visit your site, how they navigate it, and how likely they are to purchase your products or services.

The website experience is an important part of search engine optimization for a couple of reasons. First, it enhances your site’s ranking in search engine results pages (SERPs) by making it more attractive to search engine crawlers. Second, users are more likely to click on your links when they appear higher up on SERPs

Targeting Wrong Keywords to Rank

A lot of SEO experts are still targeting the wrong keywords to rank. They are not aware of how to target the right keywords and what is the best way to do so.

This section will help you in understanding why targeting wrong keywords can lead to failure in ranking and how you can target the right one for better results.

Targeting the wrong keywords can be a major drawback for your SEO campaign. If you are not aware of what keywords will work for your business, then it is very likely that you will end up targeting the wrong ones which will lead to a failure in ranking.

In a zeal of ranking of quick, we try with too many keywords. Don’t do that.

Also, to stand high wrt to competitors we choose high volume keywords. If you are new to the business or your traffic is not so great when compared to the others, then don’t choose high-volume keywords. Always start with a medium to low volume long-tail keywords.

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Not Optimizing Your Site for Keywords

There are many reasons why it’s important to optimize your site for keywords, but one of the main reasons is that it helps you get more traffic and exposure.

Poor performances in search engine rankings may be the result of improperly optimized content.

Getting your site optimized for keywords is a great way to get more traffic and exposure.

Doing Keyword Stuffing

Keyword stuffing is the practice of adding your keywords to a web page so often that it becomes difficult for a human to read. Search engines such as Google penalize sites that keyword stuff and they lose visibility.

Not Having a Proper Content Strategy

Content Strategy is the process of creating and publishing quality content as a way to attract and convert customers. The goal of any successful content strategy is to improve visibility and rank higher in search engines.

Ignoring Content Marketing

Content marketing has become a very important part of digital marketing. In recent years, it has been the most effective form of marketing for companies’ websites and social media accounts.

This is because content marketing provides a strong connection to customers by providing them with valuable information about your company or product.

Content marketing returns on investment are guaranteed. You can’t put a dollar amount on the amount of time saved from not having to be out on the street with a sign, or the amount of money you would spend on a newspaper ad.

Forgot to Links Posts Internally

Internal linking is crucial to increase the relevance of your blog post. Not only does it help Google know what your content is about, but it also helps search engine crawlers read more of your content! Blogs with internal linking are 34% more likely to rank in the top ten search results on Google. This is because they are making their content more visible and easier for crawlers to find, rather than

Utilizing Links From Low Quality Sites

Links from low-quality sites are not always trustworthy. Sometimes they are just there to manipulate search engine rankings, backlinks, or social media shares.

It is important to be aware of this because it can hurt your reputation and SEO rankings. It is also important to know how to identify these links so that you can take the appropriate action.

Link Sharing With Low Domain Authority Websites

Link sharing with low domain authority websites is an unwise practice. When you do so, you are giving these websites the chance to outrank your website in search engine rankings.

Ignoring Local SEO

A lot of people are under the impression that local SEO only applies to brick-and-mortar businesses, but this is actually untrue. Local SEO can be applied to any business, no matter if they are online or not.

The importance of local SEO cannot be overstated as it is a crucial part of the bigger picture. It is important to take time and do your research before beginning to optimize your website for local search.

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Not Fixing Broken Links

Broken links on your website can cost you in search engine rankings. These links are significant to the user experience and if they are not fixed, it can lead to reduced visitor conversion rates. With broken links, visitors may become frustrated when they click on the link and find that it does not take them anywhere.

Why Not to Use Repetitive Words in Anchor Text

When you are creating anchor text, try to avoid using repetitive words. One of the most common mistakes is repeating the same word twice too close to each other. It’s best to use alternative words or rephrase sentences altogether. For example, instead of “free shipping” write “free shipping worldwide.” This will make your anchor text more natural and descriptive.

Also, try avoiding words like learn more, click here or read more. Using this kind of words won’t provoke every audience to click and it looks repetitive.

Bad Site Architecture

In the age of digital marketing, it’s important for a site to have its architecture well planned. From what pages to load first, where to place content for search engine crawlers and how to develop a well-structured navigation system, there are many factors that need consideration.

Not Utilizing Search Console Results

Google Search Console is a tool that allows users to view their website’s performance data and track the site’s SEO rankings. Google Search Console provides users with information on how well their site ranks for different search queries (keywords).

Utilize those search queries in the relevant URL to improve rankings in a much better way.

Not Sharing Links on Social Accounts

Social media is an important part of the SEO strategy. It’s not just about getting likes and shares, but also making sure your social media profile is trustworthy and has a strong brand identity.

Not Acquiring Customer Reviews As Part of Your Strategy

Customer reviews can help your SEO and give you a competitive advantage when it comes to search engine rankings. Reviews on your website, social media profiles, and third-party review sites such as Yelp and Trip Advisor can be added in order to improve your search engine rankings.

Neglecting Voice Search Optimization

We are living in the age of voice search. A study showed that people use voice search more than 50% of the time to find what they need on the internet. And if you think about it, this is not surprising. Voice search is very convenient and can be done while multitasking, so it’s easy to understand why more and more people are using this technology.

But there’s one thing that many companies forget when they start optimizing their content for voice search: voice recognition software doesn’t work well with accents or slang words. So if you want your content to show up in a voice search, make sure you use words that are easy for the software to recognize and pronounce correctly.

Not Using Video Optimization

Video is a great way to communicate with your customers. It can be used to tell a story, showcase your products or services, and more. However, there are some mistakes that you should avoid when using video on your website.

There are many ways to optimize videos for the web. The first step is to use a video hosting service that allows you to upload videos and optimize them in the same place. Some of these services will even compress and resize your video files for you so that they take up less space and load faster on your site.

Many people make the mistake of uploading their videos without compressing them first or optimizing them for web viewing in any way. This results in larger file sizes that take longer to load on the page – sometimes even making it impossible for visitors with

The Surprisingly Simple Practice of Creating Optimized Content

The key to creating optimized content is to know the keywords that your target audience will be typing into Google. This will help you rank higher in search engine results pages and increase your chances of getting the attention of the right people.

There are a few different ways to come up with keywords for your content. You can use Google’s keyword tool, which will give you a list of keywords related to your topic and also tell you how many people search for those terms every month. You can also use keyword tools like SEMrush or SpyFu to find out what phrases people are typing into search engines when they come across your website or blog post.


It is very common for SEO professionals to make mistakes that can affect their rankings. However, these mistakes are not difficult to avoid if you keep them in mind when planning your content strategy.

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