10 Best Digital Marketing Analytics Tools [2 Hotjar Alternatives Included]

digital marketing analytics tools

Digital marketing analytics tools help companies measure the performance of their digital marketing campaigns. These tools are used in various ways, such as tracking conversions and analyzing the customer journey.

This guide will take you through the basics of how digital marketing analytics tools works, and how it can be used to measure performance and optimize your digital marketing campaigns.

What is Digital Marketing Analytics?

Digital marketing analytics is the process of measuring and optimizing digital marketing campaigns by tracking performance metrics such as conversions, cost per acquisition, revenue per visitor, and ROI.

Digital analytics is the most important part of digital marketing. Analytics helps marketers to understand how their campaigns are performing and make adjustments accordingly. It helps them to learn from their mistakes and improve their marketing strategies.

Digital analytics tools help marketers in many ways – by providing insights into what’s working for them, tracking the performance of their campaigns, generating reports that show how they’re doing against goals, understanding customer behavior patterns and so on.

How Digital Marketing Analytical Tools Can Help with Understanding Your Marketing Efforts

Digital marketing analytics tools provide insights into the performance of a digital campaign. They give marketers an opportunity to understand how their campaigns are performing, what is working, and what is not working.

Digital marketing analytics tools offer marketers a variety of metrics on their campaigns such as:

– Performance metrics that let marketers know how their campaigns are performing –

– Keyword data lets them know which keywords are driving the most traffic to their website. –

– Conversion metrics that let them know the number of conversions they have achieved from visitors who came to their website via search engines or social media platforms.

How To Choose A Digital Marketing Analytics Tool?

Digital marketing analytics tools are a new way to measure and analyze your digital marketing campaigns. They provide insights on how well your campaigns are performing, what the best strategies are, and more.

The most important thing to keep in mind when choosing a digital marketing analytics tool is that it should be easy for you to use. You should also make sure that the tool will integrate with your other digital marketing tools.

Following is the list of Digital Marketing Analytics Tools

Google Analytics

Google Analytics is part of google tools for digital marketers and it is a free web analytics software that provides information on how visitors interact with your website.

This data can help marketers understand what content their audience is responding to, which pages are performing well, and how often people are visiting your site.

By analyzing this data, digital marketers can make informed decisions about future content and campaigns.



Hotjar helps you understand how users behave on your site, what they need, and how they feel. It collects data from your visitors and helps you build a better experience for them.

Hotjar is a tool that can help you understand how users behave on your site, what they need, and how they feel. It collects data from your visitors and helps you build a better experience for them.

Hotjar provides analytics to help businesses identify the most important areas of their website where they should focus their efforts to improve conversions and customer satisfaction.

Adobe SiteCatalyst

SiteCatalyst is website optimization and digital marketing software that helps marketers to create and publish content on the web.

Adobe SiteCatalyst has been developed by Adobe to help digital marketers with their website optimization.

Adobe SiteCatalyst provides tools for content creation, publishing, analytics, and research. It also includes features like SEO tools, social media management, A/B testing, conversion tracking, and more.



KISSmetrics is a tool that allows marketers to measure the success of digital marketing campaigns.

By tracking website user activity and interaction, KISSmetrics breaks down the different steps in any digital marketing campaign and provides marketers with detailed data about the effectiveness of their campaigns.

Hubspot’s Marketing Grader

Hubspot Market Grader

Hubspot’s Marketing Grader for Digital Marketers is one of the most popular tools for digital marketers. The tool helps marketers to assess their marketing performance and identify areas where they can improve.

One of the most important functions of the tool is its ability to grade your marketing efforts so that you can see how you are doing against industry benchmarks. It also helps you to identify areas where you need to improve and learn from your mistakes.

The tool has been used by thousands of companies, including some big names like Coca-Cola, Netflix, and Microsoft, who have all seen a significant increase in their marketing performance as a result.

Crazy Egg


Crazy Egg is a Hotjar alternative and it provides marketers with a tool that helps them understand how people are interacting with their website.

Crazy Egg offers an easy-to-use tool that allows users to determine the most effective marketing strategies and measure the success of their campaigns. It also helps marketers in understanding what content performs better for specific audience segments.

The Crazy Egg for Digital Marketers course will teach you how to use Crazy Egg’s tools to increase your conversions and revenue, and improve your website’s user experience.

Zoho PageSense

zoho pagesense

Zoho PageSense states Go Beyond Hotjar. It is a hotjar alternative software that helps marketers to create and manage website content.

Zoho PageSense is software that helps marketers to create and manage website content. It offers features like automated SEO, conversion optimization, A/B testing, and more.

This tool can help you with creating content in a better way than ever before – faster, without any errors, and with the highest conversion rates.



Smartlook is a platform that helps digital marketers to track and analyze their marketing campaigns.

Smartlook offers an intuitive interface and a set of tools that allow marketers to access their data in real-time. It has been designed to help marketers detect trends, identify opportunities, and make better decisions.

Smartlook’s goal is to provide digital marketers with the necessary information to make better decisions.

They have created a platform that provides analytics on top of session recording so marketers can see how people interact with their website and what they do after they leave it.

Session Cam


SessionCam is a web analytics tool that helps digital marketers track their website visitors and understand their behavior.

SessionCam is an all-in-one marketing solution for digital marketers. It offers multiple features like SessionCam Analytics, SessionCam Heatmap, SessionCam Chatbot, etc.

It helps you to improve your website performance by understanding the behavior of your visitors and capturing their feedback. It also enables you to optimize your website content and increase conversions with the help of heatmaps.



Mixpanel is a product analytics tool that provides data and insights on the effectiveness of marketing campaigns. It is used by businesses to understand how their marketing campaigns are impacting their business.

Mixpanel helps marketers make better decisions by providing them with data on how their content is performing across different channels.

They can use this data to optimize their content, improve the user experience, and increase conversion rates.

Marketers can also use Mixpanel to track the performance of new campaigns and optimize them in real-time.

With this tool, marketers can easily identify which campaigns are working best for them, adjust marketing strategy accordingly, and increase conversion rates in a short period of time.

How to Monetize Data Using Digital Marketing Analytics Tools

Data is a source of knowledge about the size and trends of the market, user behavior, and the effectiveness of marketing strategies.

As the industry begins to understand more about data and its value, it has begun to take more steps to monetize this information.

Digital marketing analytics tools can be used to help companies extract insights from their data and use these insights to develop and implement effective marketing campaigns.

There are three ways in digital marketing analytics, which include competitor analysis, product analysis, and audience analysis.

Competitor Analysis

Competitor analysis can be defined as the process of evaluating the competition in a market and understanding how they operate. It is used to identify, understand, and develop strategies to compete with a competitor or competitors.

Product Analysis

Product Analysis is the process of understanding the product and its market, the competition, and analyzing the performance of a product or service. It involves examining a company’s products, services, and marketing activities to determine if they are effective in creating a sustainable competitive advantage.

Product analysis is an important step in digital marketing that helps marketers understand their customers better. It helps them find what features are important to their customers and how they react to different features. Product analysis also helps marketers identify new opportunities for growth by identifying potential problems with their current offerings.

Audience Analysis

Audience Analysis is a process of understanding the audience and their needs, wants, and motivations. This helps in creating content that is relevant to them.

Audience analysis plays a vital role in digital marketing. It helps in creating content that is relevant to the audience’s needs, wants, and motivations.

Also Read: 14 Must-Have & Best Digital Marketing Tools to Use Right Now in 2022


The conclusion of this guide is that all the tools mentioned in the guide have their own strengths and weaknesses. One thing to remember is that there is no one-size-fits-all solution.

It also depends on what type of digital marketing campaign you are running. You should always choose a tool that best fits your needs and run a test to find out which one performs better for your specific needs.

We hope that you will find this guide to be helpful in your digital marketing endeavors.

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